{HERMèS' SUCCESS HAS BEEN DRIVEN BY DEFICIENCY

While a lot of luxury brand names drive exposure with social media sites advertising and marketing, celeb collaborations and fashion shows, Hermès which began as a saddlery and which still hand-stitches the lion's share of its natural leather bags hasn't. Its major items haven't altered a lot in decades; it does not have TikTok, and doesn't provid